Communication, Marketing and Digital Events (L-20)

The Communication, Marketing and Digital Events curriculum is designed for those who intend to acquire a solid and up-to-date preparation to respond to the new challenges of contemporary communication in corporate, institutional, and cultural environments. The curriculum also delves into key skills such as social media management, and the creation and consolidation of brand identity.

Designed for those who want to pursue a career in strategic communication, digital marketing, and event organization, the educational path explores fundamental skills needed to operate successfully in the sector:

• Professional social media management, focusing on the creation of targeted content and online community management.
• Development and consolidation of brand identity, intended as the construction of a brand's image and values.
• Content marketing strategies, for designing effective content consistent with communication goals.
• Digital PR activities, to build solid relationships with media, influencers, and stakeholders through digital tools.
• Advanced event organization techniques, capable of integrating live and virtual experiences, offering innovative hybrid solutions.

Students will acquire not only operational skills, but also analytical and strategic capabilities for the design, monitoring, and evaluation of complex communication campaigns. The curriculum also provides a solid foundation for independent entrepreneurial paths and for building flexible professionals capable of adapting to an ever-evolving communication market.

Career Outcomes

At the end of the educational path, graduates can hold roles such as:

• Communication Manager in communication and advertising agencies
• Digital Marketing Specialist
• Organizer of digital and hybrid events
• Press office and public relations officer
• Head of institutional and political communication