Digital Communication Strategies for Media Industries

The Master's Degree Program in Digital Communication Strategies for Media Industries (Degree Class LM-59 in Public, Corporate and Advertising Communication Sciences), delivered entirely in English, aims to provide solid theoretical and methodological training in the field of communication and digital innovation, with particular reference to sociological processes and media languages.

At the end of the study path in Digital Communication Strategies for Media Industries, students will have developed technical knowledge and skills in the field of digital transformation and will be able to evaluate and manage its effects on communication, processes, and socio-technical systems.

Specifically, the course in Digital Communication Strategies for Media Industries focuses on the complex set of technical, scientific, creative, and productive knowledge necessary for the conception, creation, evaluation, and enhancement of interactive products and services, according to a human-centered experience approach.

This path offers specialized preparation to design and manage digital communication strategies on an international level. Students acquire advanced skills in digital branding, transmedia storytelling, social media strategy, content creation, and data-driven approaches, with particular attention to the needs of global media industries.

Career Outcomes

Upon completion of the study program, graduates in Digital Communication Strategies for Media Industries can find employment in the following areas:

• Digital Communication Strategist
  Designs integrated digital strategies to promote brands, contents, or events, leveraging online media and performance data.
• Media Planner for international companies and agencies
  Defines the channels, timing, and budgets of advertising campaigns to maximize reach and message effectiveness.
• Expert in Digital Advertising and Performance Marketing
  Manages sponsored campaigns and online user acquisition strategies, monitoring and optimizing results in real-time.
• Brand Content Manager in the cultural and commercial sector
  Creates and coordinates editorial and narrative content that strengthens brand identity in the culture, art, and commerce sectors.
• Communication Consultant in international contexts
  Provides strategic consulting on digital and intercultural communication for global companies, NGOs, or institutions.

ATTENDANCE MODE

Teaching activities are on-campus, but students who meet certain requirements can also participate via live streaming, wherever they are, interacting live with the classroom.